Digital PR, or PR 2.0 as it is better known as, uses a combination of social media tools that are available to communications professionals to reach and better communicate with influencers and consumer audiences directly.

Online Social media is a direct-to person approach that allows audiences to drive the communication with-in their communities

It is to incorporate PR 2.0 into the strategy and planning as an effective way to communicate directly to the Web 2.0 audiences, to raise awareness and increase over-all brand exposure.

Momentum PR & Corporate Communications is the first consultancy to have successfully launched and implement PR 2.0 strategies for top Multinational & national brands in Pakistan; including: Coca-Cola, METRO, Mastercard, UnionPay, UC Web, Truecaller, Nurpur and many more.