PUBLIC RELATIONS (PR)

PR is not propaganda or mere publicity, neither is it just about the media.

PR is the strategic management of an organization’s objectives.

Good PR helps build a relationship with your audience.

PR works in every sphere of life so you need many ways of communicate your message. Whether you’re creating awareness of your product or want your issue on the national agenda, effective public relations is not a short term activity. If you’re communicating with a national market, a local community or high profile opinion formers your public relations needs to be sustained to be effective.